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Craig Elston

Marketing, Marketing and Advertising

Hi, I'm Craig Elston. Welcome to my profile!

Craig Elston's Bio:

Craig Elston is an agency leader and head of account planning with a strong background in a broad range of marketing disciplines. Craig has a vast amount of cross category experience and strong new business performance record. He has built strong planning teams that incorporate strategic planning, media planning, research and analytics in Europe and the US. Craig's specialties include: account planning, strategic planning, qualitative research, quantitative research, new business pitches, storytelling and team development. Craig also regularly delivers presentations in these areas, speaking at many different conferences around the world.

Craig Elston's Experience:

  • Customer Insight Director at TEQUILA\

    April 2002 - October 2006

    Strategic business planning Creative account planning Insight Research Internaional

  • Founding Partner at Alphabet Advertising Ltd

    December 1999 - April 2002

    My role was as Planning Director, to bring strategic marketing guidance to our client's business. As a member of 5 person start up team, I helped establish and build the organisation.

  • Head of Planning at Brann Worldwide

    November 1998 - April 2000

    Led a small team of planners in the London office of the Brann network.

  • Senior Researcher at Chambers & Stoll

    July 1995 - November 1998

    All facets of market research. Qual: group moderation, indepths, telephone depths, accompanied shops. Quant: questionnnaire design, coding, field specifications, analysis of tables. Report writing and presentation.

  • Research & Planning Manager at Barclays

    September 1991 - July 1995

    Research manager serving various lines of business. Scoping and planning research. Commissioning research partners to conduct field work. Internal presentations, workshop facilitation and strategy sessions to turn findings into actionable plans for each business.

  • Senior Vice President, Insight & Strategy at The Integer Group

    October 2006

    Strategic business planning Creative account planning Consumer research Insight International New Business Development Digital Media oversight

  • Oversight of Media Group at The Integer Group

    January 2010

    Provide leadership, guidance and oversight to the Media Group. Helping to develop and grow the Media offering and business of The Integer Group.

  • Strategic Planner & Disruption leader at TBWA\

    2002

    A member of the TBWA Strategic Planning community, I have been involved in a number of different initiatives in the planning and disruption communities since joining the Group in 2002.

Craig Elston's Education:

  • Harvard Business School

    2008 – 2009
    Omnicom University Senior Management Program

  • Kingston University

    1992 – 1993
    Masters
    Concentration: Marketing

Craig Elston's Interests & Activities:

Marketing, communication, human behaviour, creativity, leadership, team development, research, neuroscience.




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